Last updated: July 2026
This Privacy Policy describes how Yingxin Fashion Co., Limited ("YIANNA," "we," "us," or "our"), a company incorporated in Hong Kong SAR, collects, uses, and discloses your personal information when you visit or make a purchase from yianna-fashion.com (the "Site").
- Company name: Yingxin Fashion Co., Limited
- Business Registration No.: 63934816
- Registered office: Flat 1409, Leader Industrial Centre, Nos. 57-59 Au Pui Wan St, Shatin, New Territories, Hong Kong SAR.
- Email: support@yianna-fashion.com
- Phone: +1 (310) 757-0428
1. Information We Collect
Information you provide to us:
- Order information: name, billing address, shipping address, email address, phone number, and payment card details (processed securely by our payment processors — we do not store full card numbers).
- Account information: if you create an account, your login credentials and order history.
- Communications: information you provide when you contact customer support or subscribe to our newsletter.
Information collected automatically:
- Device information: IP address, browser type, operating system, time zone, and referring URLs.
- Usage information: pages viewed, products browsed, search terms, and how you interact with the Site, collected through cookies and similar technologies.
2. How We Use Your Information
We use your information to:
- Process and fulfill your orders, including payment processing, shipping, and sending order and shipping confirmations;
- Provide customer support and respond to your inquiries;
- Screen orders for potential risk or fraud;
- Send you marketing communications where you have opted in (you can unsubscribe at any time);
- Improve and optimize the Site, our products, and our marketing;
- Comply with applicable legal obligations.
3. Cookies
We use cookies and similar tracking technologies to operate the Site (e.g., keeping items in your cart), analyze traffic, and support advertising. You can control cookies through your browser settings; disabling cookies may affect certain Site functions such as checkout.
4. How We Share Your Information
We share personal information with third-party service providers who help us operate our business, including:
- E-commerce platform: our Site is hosted on Shopify, which stores order and customer data on our behalf;
- Payment processors: to securely process your payments;
- Shipping and logistics providers: to deliver your orders;
- Analytics and advertising partners: to help us understand Site usage and reach customers.
We may also disclose information to comply with applicable laws and regulations, respond to lawful requests, or protect our rights. We do not sell your personal information to third parties for money.
5. Data Retention
We retain your order information for as long as necessary to fulfill your order, meet our legal, tax, and accounting obligations, and resolve disputes. You may request deletion of your information as described below.
6. Your Rights
Depending on where you live, you may have the right to:
- Access the personal information we hold about you;
- Request correction of inaccurate information;
- Request deletion of your personal information;
- Opt out of marketing communications at any time.
For California residents: under the California Consumer Privacy Act (CCPA/CPRA), you have the right to know what personal information we collect, request its deletion, and not be discriminated against for exercising these rights.
To exercise any of these rights, contact us at support@yianna-fashion.com. We may need to verify your identity before fulfilling your request.
7. Security
We use commercially reasonable technical and organizational measures to protect your personal information. Payment transactions on the Site are encrypted, and payment card data is handled by PCI-DSS compliant payment processors. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
8. Children's Privacy
The Site is not intended for individuals under the age of 18, and we do not knowingly collect personal information from children.
9. International Users
The Site is operated by a company incorporated in Hong Kong SAR and serves customers primarily in the United States. Your information may be transferred to, stored, and processed in Hong Kong, the United States, and other jurisdictions where our service providers operate.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for legal reasons. The updated version will be posted on this page with a revised "Last updated" date.
11. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us:
- Company name: Yingxin Fashion Co., Limited
- Business Registration No.: 63934816
- Registered office: Flat 1409, Leader Industrial Centre, Nos. 57-59 Au Pui Wan St, Shatin, New Territories, Hong Kong SAR.
- Email: support@yianna-fashion.com
- Phone: +1 (310) 757-0428